Ready to Eat (RTE) Cereal Industry in 1994 Case Study

Ready to Eat (RTE) Cereal Industry in 1994 - Case Study Example A popularity of RTE cereal industry can be explained by the concentration of manufacturers in this sector. In 1972 there were the major tendencies of anti-monopolization in this field against the largest manufacturers, such as Kellogg, General Mills, and General Foods. The cereal industry was rather profitable and it is possible to explain such kind of antagonistic moods by an inappropriate level of competitiveness in this field. The major players in this field have used the following tactics in order to deal with the developing practices of trade dealing, in-pack premiums, and vitamin-fortification (Corts 1997, p. 3). The profitability in this industry was intimidated by a potential hazard of short-run advantages of the firms and its mimicking by other competitors. Moreover, in spite of the popularity of this field of industry, there were a lot of controversies and technological challenges in the manufacturing processes experienced by the firms operating in this field. For example, in 90s in order to manufacture a flake cereal, it was necessary to combine raw ingredients, which was not rather challenging process, actually. It was more complicated to implement the extrusion processes, which were mainly used in the production of children’s cereal. Therefore, in spite of a simple appearance of this industry, it had too intricate system of manufacturing and it was not for everyone to know those secrets. On the one hand it was not that easy to enter the cereal manufacturing market for private labels. They experienced numerous challenges and brand names prevailed over them. The way for the new companies was open, but it was necessary to facilitate the process of entrance by developing and implementing criteria of a fair price-policy and manufacturing strategies for these companies. Corts (1997) puts it in the following way: â€Å"When demand for natural cereals surged

As below in the instruction Essay Example | Topics and Well Written Essays - 500 words

As below in the instruction - Essay Example iour the Effectiveness, the article describes cultural and universal leadership aspects, how different key cultures from different countries influence leadership are also discussed. Not only does these suggestions aim at helping global executives predict and understand challenges of leadership that he or she might encounter while operating outside America, but also help them to come up with coping strategies while faced with such challenges. Different cultures from China, Egypt, Brazil and France have been used for this research since they represent various cultures and are from different cultures. According to Javidan, Dorfman, De Luque, & House (2006, p. 69), common cultural dimensions that would help a global manager to understand and be open minded about other countries cultures, and be able to make a comparison between their own cultures and those of the host country are such attributes like performance orientation. Performance orientation involves giving culturally appropriate rewards and encouragement for better performance. How people relate with each other is also important. Some of the countries are less assertive while others are highly assertive. Some countries also have practices that are highly future-oriented while others are not. Some countries rank high in human orientation while others rank low. Other attributes are in-group collectivism, power distance, gender egalitarians, and uncertainty avoidance (Javidan et al. 2006). The variation in leadership from different cultures is determined by cultural leadership beliefs held by members of different countries. The research further argues that the content and structure of these systems of beliefs can be shared in common cultures among individuals. Therefore, they came up with culturally endorsed implicit leadership theory that helped them to identify different leadership qualities among different nations. These qualities are team oriented, charismatic, Participative, human oriented,